The recipient of the Women Empowerment Award 2017 presented to her by Bollywood star Shilpa Shetty, Syeda Amera has been nominated for the honour again this year. She tells GT how it is working internationally for a global clientele and about her last collection titled Beaded Illusion showcased at the J Winter Fashion Show 2018 in Hong Kong
As a Pakistani designer who has showcased collections in so many diverse destinations, like Australia, England, Spain, Paris, Hong Kong and the U.S.,
Do you ever plan on participating in any fashion shows in Pakistan again?
I’ve been lucky that it was the international media who approached me first. Later on, I started getting offers from many reputable local platforms, which included PFDC. I showcased my collection walking on Water at PFDC in 2015. As far as participating in more shows here, with all the pre-bookings, award functions and travelling, it has been difficult for me to focus on local shows but still I am looking forward to showcasing my collections on the local platform like I did earlier.
How was your experience at the J Winter Fashion Show 2018 in Hong Kong?
J Winter Fashion Show 2018 has been a remarkable experience. I’ve participated in phenomenally successes shows at the most exotic runways in Paris, Sydney, New York and Spain. In February 2018, I officially added Hong Kong into my famous fashion showcase series at the world’s most iconic venues.
Featuring the city’s picturesque skyline, J Winter Fashion Show 2018 premiered six haute couture and pret-a-couture collections from Europe, Asia, South America, and America on the sky-high sundeck of Costa Neo Romantica cruise ship. Where I was the only designer selected to represent the whole of Asia.
Against the cinematic backdrop, my collection appeared as a vision. Gold embellishments reflecting sunlight in every move and royal velvets dramatized the elegance. My collection called Beaded Illusion comprised of structured jackets, flared pants, and fridge beaded dresses. The expressive collection mixed gold embellishments with Swarovski crystals and ruby jewels against a deep colour palette of sunset red, forest green, and royal blue.
My collection was the most appreciated collection of the show. It was a dream come true, I shared the runway with designers from all over the world in terms of quality, creativity and professionalism. The impact the Pakistani people had during the show was amazing and I felt privileged to be a part of this grand show where I made my country proud.
What inspires you when you design your collections?
I have showcased my collections at the most iconic venues in the world and for every collection I have taken inspiration from the place where I was showcasing it. My love for travelling and exploring different cultures has always inspired me while designing. My achievements have a major role in keeping me inspired to work hard and push my limits to accomplish my goals. I even draw inspiration from my personal identity and experiences.
Tell us about your upcoming projects. Which events are you looking forward to?
Last year I received the Women Empowerment Award for the Most Inspiring Woman of 2017 at the Women Empowerment Gala in New York and it’s a privilege to have been nominated this year too. I am really looking forward to being a part of this phenomenal event, which is organized to recognize the work of outstanding individuals of different professions from all over the world.